About

Propulsion is an AI-first startup studio founded in March 2025, with offices in Paris and Brussels. We build high-growth ventures in industries where artificial intelligence will drive maximum transformation. Our mission is to empower founders and leading corporations to harness AI's potential to disrupt traditional business models.

Led by Tech, AI and Automation enthusiasts and seasoned entrepreneurs Eric Cholet and Jean Gourdault-Montagne, who previously built and successfully exited their last company, our team brings decades of experience in digital transformation, super lean organisations, fundraising and M&A, business scaling, and venture development.

Propulsion is an AI-first startup studio founded in March 2025, with offices in Paris and Brussels. We build high-growth ventures in industries where artificial intelligence will drive maximum transformation. Our mission is to empower founders and leading corporations to harness AI's potential to disrupt traditional business models.

Led by Tech, AI and Automation enthusiasts and seasoned entrepreneurs Eric Cholet and Jean Gourdault-Montagne, who previously built and successfully exited their last company, our team brings decades of experience in digital transformation, super lean organisations, fundraising and M&A, business scaling, and venture development.

Our Approach

At Propulsion, we don't just integrate AI into existing business processes—we build ventures from the ground up with AI as their core foundation and primary driver. We believe that the most successful companies of tomorrow will be those where AI is not merely a tool but the fundamental building block of their operations, decision-making, and customer engagement.

How We Support Founders

What sets Propulsion apart is our hands-on support and relentless focus on execution. We don't just provide advice—we roll up our sleeves and work alongside our Co-Founders to build exceptional companies. Our support includes:

  • Early-stage financing

  • Access to cutting-edge AI tools and resources

  • Connection to our expert network across multiple industries

  • Hands-on operational assistance

  • Strategic guidance for rapid growth

  • Full startup creation logistics and administrative stuffs

Our startups leverage AI to:

  • Automate complex workflows to achieve maximum efficiency

  • Create innovative products and services that wouldn't be possible without AI

  • Enable data-driven decision-making across all business functions

  • Build deeper competitive advantages through continuous learning systems

Our Values

  • Execution wins over strategic thinking - We value action and implementation above all.

  • Know your market and assume your competitors are smarter than you are - Stay humble and vigilant.

  • We are passionate and not here just for the money - We're driven by creating transformative AI ventures.

  • People first - We believe that exceptional talents build exceptional companies.

  • Strong Ethics - We commit to Responsible AI development and deployment.

  • Bold moves and fast decision making - We don't shy away from ambitious goals and quick pivots.

  • Demanding with yourself - We hold ourselves to the highest standards of excellence.

What We Focus On

At Propulsion, we operate at the intersection of cutting-edge AI technologies and high-impact business applications. Our focus spans across:

Technology Domains
We build ventures leveraging the full AI technology stack, from foundational infrastructure and development tools to specialized agents and consumer applications. Whether it's creating vertical AI agents for specific industries, developing voice-based solutions, or providing expert AI consulting services, we identify opportunities where AI can create maximum value.

Industry Verticals
Our ventures target sectors poised for AI-driven transformation, including financial services, retail, legal, utilities, construction, transportation, education, media, travel, and public services. We particularly focus on industries with complex operational challenges that can be revolutionized through intelligent automation and AI-enhanced decision making.

Business Functions
We apply AI to transform essential business operations across the enterprise, from customer service and operations management to finance, compliance, human resources, IT, R&D, sales, and marketing. By targeting these core functions, our ventures deliver immediate value while building toward comprehensive AI-powered business models.

Join the Journey

You are a visionary founder looking to build an AI-first company, Propulsion is here to transform your ideas into market-leading ventures. Contact us to learn how we can propel your AI ambitions forward.